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(01) intro
(02) services
(03) work
(04) contact
Data & GTM Analytics - Toronto, ON

You don't need more data. You need a plan for it.

Most early-stage founders know data matters but have no idea where to start. I build the foundation from scratch - the tracking, the dashboards, the models - so your team decides off real numbers, not gut feel.

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Julie Beynon - Data and GTM Analytics Leader
Julie BeynonHead of Data
Available for new projects
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The short version

I've built the data function from zero three times at high-growth B2B SaaS.

Clearbit Census Customer.io - 10+ years, too few resources, questions due yesterday.

What I do

(02) - Services
01

Data Leadership

Building and running data teams from scratch - owning the strategy, hiring the team, reporting to leadership. I've done this at Clearbit, Census, and Customer.io.

Weekly executive reporting Owning the full data stack Sales & marketing analytics Building new data teams
02

Scoped Data Projects

Solving specific problems with focused data work - attribution, churn prediction, pipeline reporting, scoring models. The kind of projects that actually ship.

Marketing & sales attribution Customer fit & risk scoring Cleaning up messy data Self-serve dashboards
03

Strategic Thinking

What tools to pick, how to structure your data team, and what to build first - the kind of decisions I think about every day.

Data strategy & roadmap Choosing the right tools Team structure & hiring Board & exec communication

Selected work

(03) - Case studies & writing
01 Account Scoring - CensusICP Analysis & Account Fit Score read → 02 Upsell Scoring - CensusAI-Powered Upsell Scoring read → 03 Attribution - ClearbitMarketing Attribution Models read → 04 Churn Prediction - CensusChurn Prevention with AI read → 05 PLG Analytics - CensusProduct-Led Growth Automation read → 06 Lead Scoring - ClearbitLead Scoring Best Practices read → 07 Content Analytics - PodcastMeasuring Content as a Revenue Channel listen → 08 Podcast - ClearbitAnalytics Engineering Podcast watch →
all writing & case studies →
Tools & Stack
SalesforceHubSpotSnowflakeBigQueryRedshiftdbtSegmentCensusFivetranModeHexLookerGongGainsightOutreachApolloMarketoZoomInfoStripeSQLPython

Who I am

10+
Years in data
Teams built from zero

I've built data teams from scratch three times at high-growth B2B SaaS companies - always with too few resources, too many questions, and a GTM team that needed answers yesterday. It's my favorite kind of problem.

I'm technical enough to build it, commercial enough to know what matters - and I write about the wins, the mistakes, and the stuff that actually holds up in practice.

connect on linkedin →

Let's talk.

Building your data function from scratch, or fixing what's already there? Tell me where you're stuck.

julie@builtbybeynon.com or find me on linkedin →

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Thank you!

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