Most early-stage founders know data matters but have no idea where to start. I come in, build the foundation from scratch - the tracking, the dashboards, the models - and get your team making decisions off real numbers instead of gut feeling.
Building and running data teams from scratch - owning the strategy, hiring the team, reporting to leadership. I've done this at Clearbit, Census, and Customer.io.
Solving specific problems with focused data work - attribution, churn prediction, pipeline reporting, scoring models. The kind of projects that actually ship.
What tools to pick, how to structure your data team, and what to build first - the kind of decisions I think about every day.
Writing and case studies from real projects - problems I ran into, how I thought about them, what worked.
I've built data teams from scratch three times at high-growth B2B SaaS companies - always with too few resources, too many questions, and a GTM team that needed answers yesterday. It's my favorite kind of problem.
I'm technical enough to build it, commercial enough to know what matters - and I write about the wins, the mistakes, and the stuff that actually holds up in practice.
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